how money, belonging, trust, status, and capacity shape the way people build, buy, and sell online.
Emotional Economics
Your Business Looks Successful. Do You Like Your Life?
A business can look successful from the outside and still make your actual life feel fucking awful. Revenue, demand, and bookings matter, but so does the life you are living while you produce them.
Before You Burn It All Down, Based on What?
Wanting to burn your business down may have less to do with the business being broken and more to do with no longer understanding what is happening inside it.

