K, Like What? is a weekly-ish observational email where I tell you a weird little story, make a business point, and break down — in the wild — how shit’s primed, priced, and positioned.

What’s inside:

A thing I noticed (could be a moment, a headline, or something I needed to know stoned AF)
A rant, a reflection, or a “wait, think about that”
3 mini sections:
→ Primed (psychology, beliefs, behavior)
→ Priced (money, models, weird funnels)
→ Positioned (brand moves, media stunts)

Join! OR don't. I'll never know.

Name

What’s inside:

Thank you!