how money, belonging, trust, status, and capacity shape the way people build, buy, and sell online.
Emotional Economics
Why Your Pricing Isn't Working
Most pricing problems aren't about confidence or rates. They're about the gap between what your business needs, what your offer delivers, and what your buyer can actually perceive as worth it — and how you've been closing that gap with labor instead of logic.
Sick of this shit
What I Learned About Myself From 90 Days of Using Claude AI
I Spent 90 Days Testing Claude on brand voice So You Wouldn't Have To
I tested Claude AI for 90 days to see if it could replace ChatGPT custom GPTs for client brand voice work. The answer was no — but what I found instead was more useful.
What Queens of Coin Actually Does
Queens of Coin isn't a price-raising tool. It's a clarity tool. Here's what actually happened in four real audits — and why none of the results looked like a typical before-and-after.
The Proof Comes After Bravery
Kat's back after nine months talking about leaving ops behind, why we wait for proof of concept before we get brave (when it's backwards), and how tarot cards became her most successful business strategy. Featuring a raw behind-the-scenes call with Rebecca where they break down why people rally around weird — and why being commercially viable starts with the courage to be yourself first.