how money, belonging, trust, status, and capacity shape the way people build, buy, and sell online.
Emotional Economics
Your Business Looks Successful. Do You Like Your Life?
A business can look successful from the outside and still make your actual life feel fucking awful. Revenue, demand, and bookings matter, but so does the life you are living while you produce them.
Before You Burn It All Down, Based on What?
Wanting to burn your business down may have less to do with the business being broken and more to do with no longer understanding what is happening inside it.
Give 'Future You' a calendar they can actually execute.
Knowing your capacity doesn’t mean predicting the future perfectly. It means knowing enough about yourself and the work to make a more educated yes, no, or not-yet decision.
When Did Capacity Become Another Thing We’re Supposed to Maximize?
Online business took a concept that could help us understand our limits and somehow turned it into another resource to optimize. I’m more interested in working with our natural limits instead of feeling guilty about them.
Stop Planning Around Your Best-Case Days
Your highest-capacity days are real. They’re also a terrible baseline for planning an ordinary week. Your best is not a fixed output.
Capacity Is Not One Thing
Capacity is more than available hours. Time, cognitive, emotional, physical/energy, and relational capacity all influence what work actually requires from you.