You can’t keep being the one who cares the most if you’re also the one being paid the least.
In 2 business days, you’ll see why your current numbers aren’t working and what needs to change to get you paid.
Using pricing psychology, behavioral economics, and buyer decision science — you’ll receive a clear view of what your price is signaling, how it’s landing, and what needs to shift for it to finally make sense.
A Behavioral Pricing Diagnostic for Online Service Providers
✳︎
The villainization of money is keeping really good people ( YOU ) poor.
✳︎ The villainization of money is keeping really good people ( YOU ) poor.
You’ve been taught that wanting more makes you ungrateful.
and conditioned to believe that being “good” means being affordable, agreeable, and low-maintenance.
You traded in more money, more space, and more ease in your day — because somewhere along the way, you learned that asking for more makes you “the villain.”
In the name of being “ethical,” online business culture started treating sustainable pricing like selling out — and staying broke like a badge of honor.
So now you:
Apologize for your rates, even though they’re already too low
Stack your offers with extras just to make it “feel fair”
Say yes when you’re already at capacity
Aaaaand you price on the hope you don’t look like “that girl.”
A Behavioral Pricing Diagnostic for Online Service Providers
pay yourself a livable wage without feeling like a
Greedy Asshole.
price your offers based on reality
Not what everyone and their momma thinks
The Other Guys
“Just raise your rates!”
“Charge your worth” pep talks”
“Position yourself as premium”
Queens of coin
Emotional → Psychological Reality: The emotional story your pricing is already telling — and whether it actually matches how you want to be seen.
Mathematical → Structural Reality: I’ll Examine what your price actually reflects — the stakes, the transformation, or just your people-pleasing reflex.
Market → Perception Reality: Find out if your offer is being received the way you intended — or if your price and structure are telling a completely different story.
If you’ve ever wondered why your pricing doesn’t feel quite right, this gives you a clear, behavior-backed breakdown of what’s working, what’s not, and why — so your next move isn’t another guilt ridden guess.
You’ll Get:
A strategic pricing diagnostic — delivered as a written report showing what your pricing is signaling, where it’s misaligned, and what needs to shift
A Loom walkthrough breaking down the logic behind every insight and recommendation
5 days of async support to test shifts, ask questions, and move forward
$997 — delivered within 2 business days of receiving your intake form
People talkin, talkin about people.
Let’s read some nice things that gassed me up
I felt lost and stuck — and started falling out of love with the business I used to be so passionate about. Kat found several major problems with my systems and gave me practical, easy-to-implement solutions. The payoff was huge. Worth every dollar.”
Helene Hebert - helenehebert.co
I was tired of playing eenie-meenie-minie-mo with my pricing. Kat broke through so many mental blocks and helped me see the actual value of what I offer — beyond just deliverables.
The week after my audit? Total shift. It went from ‘uhh... this is how much it costs’ to ‘this is what you’re getting, and here’s what it’ll do for your business.’
The turnaround was quick, the doc was thorough, and the accompanying video walked me through everything in such a thoughtful, strategic way. I know it sounds like I’m getting paid to say this — I’m not. The audit was just that good.
Maria John -
mariajohn.com
Okay WOW. I dont even know what to say and I have only read the audit so far. This has been EYE OPENING to say the least. I really value your expertise and honestly blown away with the level of detail your provide in this.
I already know that I would absolutely love to dive into this further you! How do I upgrade!
Karly Whitaker- Karlywhitaker.com
Kat has my forever trust. She helped me navigate my systems at it's core: my true capacity and what I needed to charge along with the services to offer to achieve my goals. She helped me set it up so I knew what I needed and could address gaps that I didn't know I had.
Mckayla Spencer - Commamommaco.com
So grateful for Kat’s quick-thinking and straightforward insight when I was overthinking offer tiers & pricing! These logistics can feel overwhelming to decide alone, so I was looking for a second opinion from an experienced outside perspective.
Her suggestions were just what I needed in the moment, and I appreciated that she got straight to the point without any fluff. Thanks Kat for being there when I needed it!
Kristina Bleiler -
Gemcreative. co
I’m so f’cking tired of fab people not being WELL resourced.
Why are we making pricing this hard?
Hi, I’m Kat Stewart — creator of Queen of Coin, the Strategic Pricing Diagnostic that’s helped dozens of online service providers stop being their own worst employer.
As a Cancer sun, Pisces moon, Enneagram 2w3 (whoa, disassociation),
I deeply get how easy it is to tie your value as a human to your pricing as a service provider.
We build our work with our whole hearts — and then price it with our worst fears.
But your worth isn’t measured by your rates.
And pricing clarity doesn’t come from another mindset shift — it comes from logic, structure, and understanding what the hell your numbers are actually doing.
because knowledge
is power
curiosity is currency —
and here’s what people are asking me most
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Honestly? Any. I’m not giving you a one-size-fits-all number — I’m helping you build pricing logic that’s rooted in your capacity, your financial goals, and your market fit.
You’ll tell me your context on the intake form, and we’ll start from there.
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This diagnostic isn’t about pushing you to charge more. It’s about showing you what your current pricing is doing — and what needs to shift so it actually supports your life, your goals, and your —sovereignty .
Maybe that means raising rates.
Maybe that means simplifying your offers.
Maybe that means charging the same — but finally feeling solid about it.
Whatever the outcome, you’ll walk away with logic-backed pricing you can stand on — not just wishy-washy “charge your worth” BS.
And if you want longer-term support, we can talk about that too.
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Yeah, buddy — it does. Right now, 10% of every Queen of Coin sale goes to support my local food bank. Thank you for helping me feed my community. Means more than you know.
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If it helps you get started, go for it — but I need your actual thoughts, context, and business info to give you anything worth paying for. I can’t help you if I’m not hearing from you. I am not a mind reader (YET).
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There isn’t one. This is a done-with-you digital service — If you're on the fence, wait until you’re sure.
Feel free to email me, hit me up on socials if you have any Q’s. Here to answer any that you have about buying this service.
In 2026, we’re not resenting our own income.
We’re not apologizing for our rates.
We’re not leaking energy trying to “seem fair.”
We’re not stuck doing emotional math to prove we care.
We’re making clear, grounded pricing decisions that honor our energy, our capacity, and our *actual goals.