A Strategic Business Diagnostic for Online Service Providers
Before you change anything, let’s make sure it’s the thing that needs to change.
Let’s Investigates your offers, pricing, buyers, delivery, capacity, and revenue requirements to understand what’s really happening and what deserves your attention.
You bring the business and the questions. I examine the information, connect the moving pieces, then give you my assessment—with recommendations and the reasoning behind them.
Questions I get a lot 🫦
Should I raise my prices, or is something wrong with how my offer is structured?
Are people hesitating because of the price, the positioning, or something else?
Would another offer help me reach my goals?
How are they justifying their prices?
Can my current business actually support the income I want?
Why am I working this much when my revenue says I should be doing better?
Every time we change something, it affects more than that one thing.
A different price can change how buyers respond. A new offer can change your workload. Taking fewer clients can give you space while changing what the business brings in.
You don’t have to arrive knowing what needs to change or how it all connects.
That’s what I am here to look at.
Hey, I’m Kat.
I ask “based on what?” for a living.
“Let’s figure this the fuck out together.”
ME
Between my work as an operations specialist supporting high-ticket coaches and co-owning Stone Fruit, a positioning and messaging studio, there's one thing I've noticed over and over again: Everyone seems to have a prescription before anyone has figured out what's actually wrong.
I've worked on both sides of the equation: what makes someone want to buy your services and what actually needs to happen behind the scenes to deliver them. And I've learned that those two things are a lot more connected than most business advice would have you believe.
Outside of work, I'm a mom of five, endlessly curious, and the kind of person who will build herself an entire course just to understand something she's interested in. I love learning, asking questions, following the evidence, and figuring out how all the little pieces fit together.
I have a hard time accepting an answer just because it's the way everyone else does things. If something doesn't add up, I HAVE to know why.
I'd rather ask you twenty more questions than confidently hand you a solution to a problem we haven't actually figured out yet.
It’s giving—
business advice fatigue.
The other guys “Just raise your rates.”
“You need more leads.”
“Launch a group program.”
“Outsource the things you hate.”
rEALITY CHECK -
What does delivering the work actually require? What happens before, during, and after the visible deliverable? How does that fit with your resources, capacity, and existing commitments?
Hiring support might help. We need to understand what you need support with, what you can delegate, and what managing that support will require.
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What does the business need to generate? What does each sale contribute after delivery costs? Can the current combination of offers realistically support those requirements?
More leads could bring more sales. We need to know whether selling more of the work will produce the financial result you need—and whether you can deliver it.
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What are you trying to change? What information supports that change? What else will it affect, and what do you want to preserve?
A group program might make sense. We need to examine its role in your business, what buyers want from it, and what creating, selling, and delivering it would ask of you.
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What are you selling? Who is it for? What are buyers responding to? How do your pricing, positioning, promise, and offer structure work together?
Raising your rates changes more than the number on your checkout page. We need to understand what that change means for your buyers and your business.
If we’re going to make decisions about your income, your time, your clients, and the business you’ve spent years building, I’d like us to understand what we’re actually working with.
We follow the question into the parts of the business that matter to it. Your experience of doing the work belongs in that assessment. So do your clients’ needs, the support you already have, and what you actually want from the business.
Then I can explain what I recommend, why I recommend it, and what we need to consider before you act on it.
Here’s what you get.
A diagnostic Zoom conversation
Review intake form, explore the relevant context, and clarify any questions.
A written diagnostic report
My findings, the evidence informing them, and specific recommendations for what deserves attention and why.
A recorded recommendations walkthrough
Follow the reasoning behind the assessment.
Five days of asynchronous support
Ask questions and clarify the recommendations.
Your report is typically delivered within 24 business hours after our call.
THE DIAGNOSTIC · AVAILABLE NOW
An investigation you
can do something
with.
$997
You bring me a business question, concern, or decision.
I review your intake and the information you provide, we examine the relevant parts of your business together, and investigate how they affect one another.
Here’s how this whole thing works.
You book your Reality Check.
After purchasing, you’ll receive your diagnostic intake and next steps. Tell me about your business and the question you want investigated. I review what you provide before we meet.
We get into it.
Your Zoom link arrives the day before our call. We work through clarifying questions, and examine the context that helps me understand the bigger picture.
You receive my assessment.
Your written report is typically delivered within 24 business hours after our call, with a recorded walkthrough of the findings, recommendations, and reasoning.
We work through your questions.
You have five days of asynchronous follow-up support to ask questions and clarify recommendations.
Want to keep me around?
Use the assessment on its own or explore Core or Extended. Join the advisory waitlist to hear when applications open.
Read the Case Study Here
From second-guessing her pricing to making informed business decisions.
McKayla Spencer · The Comma Mama Co.
McKayla had expertise, experience, and ideas. She wanted help understanding her pricing, offers, and capacity so she could decide what to do next.
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“I had ideas on where I wanted to take it. I just couldn’t make a decision.”
McKayla was considering her next steps, including an idea called Pod to Blog. She needed information about pricing, positioning, delivery, and how it would fit into her business before deciding whether and how to pursue it.
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During our three-month engagement, we examined her offers, pricing, capacity, and delivery requirements.
I created a structured pricing document she could return to when making decisions.
We also worked through what Pod to Blog could look like as an offer. It wasn’t our original focus; when her priorities changed, our work changed with them.“We didn’t even start with a focus on Pod to Blog. But she matched my pace even when we switched mid-way.”
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McKayla had a reusable pricing framework, a clearer understanding of the offer she wanted to pursue, and support that adapted to the decisions she was making.
“The pricing doc was one of my favorite takeaways, a real eye-opener. Mainly because I am very much a nervous pricer.”
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She went and built the fucking thing.
McKayla developed, marketed, and delivered Pod to Blog. She sold every available spot in the first cohort, and every participant continued into ongoing support.
Those accomplishments belong to her. My contribution was helping her work through the decisions that came before them.
“It probably would not exist in the way that it is today, or if at all, if I had not worked with Kat.”
Three ways to work together.
You might want an informed assessment you can act on yourself. You might want someone familiar with your business involved while you work through decisions and changes.
APPLICATION ONLY · WAITLIST OPEN
Core
Three months - 8 clients per year.
$4,500
Ongoing involvement while you work through decisions and changes.
Two calls per month
Asynchronous reviews
AVAILABLE NOW · DIRECT PURCHASE
The Diagnostic
A defined investigation
$997
Understand what’s happening and what I recommend.
Diagnostic Zoom conversation
Written report + recorded walkthrough
Five days of follow-up support
APPLICATION ONLY · WAITLIST OPEN
Extended
Six months - 4 clients per year.
$6,000
Longer continuity as decisions, changes, and results unfold.
Two calls per month
Asynchronous reviews
CORE · THREE MONTHS · $4,500
Because the decisions don’t stop after the diagnosis.
You know those moments when you’re halfway through making a change and suddenly there are twelve other things to consider?
The new offer affects your capacity. The capacity changes affect your pricing. The pricing changes affect your buyer journey. Now you’re wondering whether the original decision still makes sense.
Core gives us three months to work through those questions together. We examine emerging decisions, revisit assumptions, and review the work in front of you with someone who already knows the context.
At the beginning, we look at what the work entails, what support you need, and how we’ll work through it best. You choose your implementation pace; we use our time together to examine decisions and what happens next.
EXTENDED · SIX MONTHS · $6,000
The business is going to keep businessing.
Clients change. Your capacity changes. Opportunities show up. Offers evolve.
Extended gives us more time to follow the work as it develops. Maybe you’re restructuring your offers while preparing for a launch, or several parts of the business need attention over time.
We can revisit earlier decisions, examine how changes work in practice, and address how buyers understand and evaluate your offers when needed.
Sometimes the useful part is having someone who remembers why you made the decision in the first place.
We’ve got to want
to work together.
We need to mesh. Our values need to align. We both need to want to be in the relationship.
I want us to be able to ask questions, disagree, work through complicated decisions, and have some fucking fun along the way.
The application helps us assess that fit before committing to three or six months together..
Joining the list doesn’t commit you to applying or purchasing.
Read the Case Study Here
When the business you built no longer reflects the business you want.
Rebecca Gunter · Stoned Fruit
Stoned Fruit was already a positioning and messaging studio. Its offer menu needed to reflect that—and support Rebecca’s goal of eventually stepping away to focus on her own work.
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Rebecca wanted to move away from marketing services and make positioning and messaging the obvious focus of Stoned Fruit.
She also needed to distinguish the work buyers hired the studio for from the strategic engagements that depended specifically on her expertise and involvement.
The offers, pricing, and buyer progression needed to support both directions.
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We examined how the offers connected, what their prices communicated, and which engagements belonged to the studio versus Rebecca herself.
Instead of adding another offer to bridge a pricing gap, we clarified the roles of the existing services and recommended pricing changes.
We organized the studio’s work into a clearer progression:
Talk It Through → Define It → Build From It
That connected strategic conversations, positioning and messaging engagements, and the assets created from that foundation.
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Stoned Fruit’s public-facing offers were restructured to centre positioning and messaging.
We worked through which services belonged in that studio structure and which needed to be treated separately as Rebecca-led work.
Those changes supported the direction Rebecca wanted to move in. They didn’t mean she had already left the studio or completed the transition into her own practice.
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Building every opportunity around Rebecca inside Stoned Fruit could have made the studio more dependent on the person who wanted to eventually step away.
We needed recommendations that accounted for her goals alongside the business itself.
We weren’t trying to build Rebecca a bigger job inside the studio. We were trying to make room for the work she wanted to do outside of it.
People talkin’,
talkin’ about people.
Let’s read some nice things that gassed me up.
“So grateful for Kat’s quick-thinking and straightforward insight when I was overthinking offer tiers & pricing!
These logistics can feel overwhelming to decide alone, so I was looking for a second opinion from an experienced outside perspective.
Her suggestions were just what I needed in the moment, and I appreciated that she got straight to the point without any fluff.
Thanks Kat for being there when I needed it!”
KRISTINA BLEILER · Gemcreative.coI was tired of playing eenie-meenie-minie-mo with my pricing. Kat broke through so many mental blocks and helped me see the actual value of what I offer — beyond just deliverables. The week after my audit? Total shift. It went from ‘uhh... this is how much it costs’ to ‘this is what you’re getting, and here’s what it’ll do for your business.’ I know it sounds like I’m getting paid to say this — I’m not. The audit was just that good.”
MARIA JOHN · mariajohn.com“Okay WOW. I dont even know what to say and I have only read the audit so far. This has been EYE OPENING to say the least. I really value your expertise and honestly blown away with the level of detail your provide in this. I already know that I would absolutely love to dive into this further you! How do I upgrade!”
KARLY WHITAKER · karlywhitaker.comcuriosity is currency —
Here’s what you might still be wondering.
Tap a question to open it.-
Bring what you’ve tried and what happened. Previous advice, unfinished plans, and changes that didn’t work give us information to investigate. I’ll examine what’s happening and explain the reasoning behind my recommendations.
Read more →
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For the Diagnostic, you’ll complete an intake, provide relevant business information, and join our call. I handle the investigation and report. For ongoing advisory, we agree on priorities together, and you choose your implementation pace.
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Your business can have clients, make money, and still leave you questioning whether the current setup works for you. We can examine a decision before things become urgent.
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What am I actually paying $997 for?
You’re paying for an investigation and my professional assessment: a diagnostic call, written findings and recommendations, a recorded walkthrough, and five days of follow-up support. You’ll understand what I recommend and the evidence informing it.
Read more →
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Then we need to understand where the gap is. We’ll examine your offers, pricing, delivery, resources, and capacity to identify the options and trade-offs available to you. You decide what you’re willing to change.
Read more →
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There isn’t one. This is a done-with-you digital service — If you're on the fence, wait until you’re sure.
Feel free to email me, hit me up on socials if you have any Q’s. Here to answer any that you have about buying this service. -
Yeah, I have other shit to do too. 😂 Love y’all, but I’m also a mom of five, co-own a positioning and messaging studio, and would like to occasionally participate in my own life.
Those limits account for the attention this work requires alongside my other commitments. I want to have room to do the work well.
Read more →
Ready for a
Reality Check?
You’ve got a business full of moving pieces. Let’s understand what they’re doing, what needs your attention, and what I recommend based on what we find.
Before you change the thing,
let’s make sure it’s the thing.
Want me in your corner for longer?