how money, belonging, trust, status, and capacity shape the way people build, buy, and sell online.
Emotional Economics
I Spent 90 Days Testing Claude on brand voice So You Wouldn't Have To
I tested Claude AI for 90 days to see if it could replace ChatGPT custom GPTs for client brand voice work. The answer was no — but what I found instead was more useful.
The Proof Comes After Bravery
Kat's back after nine months talking about leaving ops behind, why we wait for proof of concept before we get brave (when it's backwards), and how tarot cards became her most successful business strategy. Featuring a raw behind-the-scenes call with Rebecca where they break down why people rally around weird — and why being commercially viable starts with the courage to be yourself first.

