The Proof Comes After Bravery
In this season opener, Kat talks about leaving ops behind, naming her last offer five minutes before recording (by accident), and why we're all waiting for proof of concept before we get brave — when the proof actually comes after bravery.
A cutie look at the behind-the-scenes in a call shows what it's like working with me and my ride-or-die Rebecca. I tried recording this intro over and over again but couldn't get it right until I sat down with her. Here's what we chatted about and here's what's to come.
What we talked about
The $300 buying decision that became a whole business case study
I went to a Prof concert in Montreal, had an existential crisis about why I was obsessed with a bald white guy who humps the air, and ended up doing a full psychological breakdown of my own buying behavior. Turns out? You can't manufacture ideal buying conditions — but you can stay in the conversation long enough to be there when the right moment hits.
Why people rally around weird
The Prof concert wasn't full of people who looked the same. Face tattoos, little kids, ten-foot giants — all there because this one independent artist proved you can be strange as fuck and still move people. That magnetism? That's what I'm chasing in business.
Emotional Economics and why I'm rebuilding everything around it
After a year of self-directed curriculum in the psychology, sociology, and anthropology of buying, I've redone my whole business around brand perception and the emotional environments we create for buyers. This season's all about that.
Tarot cards as a business strategy
In January, my daughter threw all my tarot cards on the floor. Eleven cards face-up. Eleven months ahead. I've been pulling one card per month to set the vibe for my business decisions ever since — and it's been the most successful thing I've done all year. I'm not kidding.
The courage to be weird (and why we don't let ourselves)
Rebecca named the whole thing: I'm attracted to people who have the courage to be weird. We all want to be Weird Al, but we're waiting for proof of concept before we're brave. The artists who make it? They knew the proof would come after the bravery.
What's coming this season
Season 3 is leaning heavy into pricing, brand perception, and the emotional logic of buying decisions. If you've ever wondered why people ghost after a sales call, why your pricing feels apologetic, or why buyers hesitate even when your offer is objectively good — this season's for you
Ready to work together?
If your pricing feels like an apology, your messaging isn't landing the way you think it is, or you're not sure why the right people aren't saying yes — let's fix it.
Queens of Coin is my behavioral pricing diagnostic. We'll look at what your pricing is communicating emotionally, mathematically, and perceptually using the PPP framework (Primed, Priced, Positioned). It's $997 and you can book it at themainstage.ca/services.