how money, belonging, trust, status, and capacity shape the way people build, buy, and sell online.
Emotional Economics
Why a Reasonable Week Can Still Wreck You
A week can look completely reasonable on paper and still leave you wrecked. The problem may be the cumulative demand of work, business, and life that never made it into the calculation.
How to Tell When You’re Actually at Capacity
Capacity problems do not always announce themselves with a dramatic crash. Frustration, resentment, rushing, and changes in your work can show up much earlier.
Why Does My Business Look Manageable on Paper but Feel Impossible?
Your workload can fit perfectly on the calendar and still demand far more from you than the hours suggest. Here’s why duration alone is a lousy way to calculate capacity.
The Proof Comes After Bravery
Kat's back after nine months talking about leaving ops behind, why we wait for proof of concept before we get brave (when it's backwards), and how tarot cards became her most successful business strategy. Featuring a raw behind-the-scenes call with Rebecca where they break down why people rally around weird — and why being commercially viable starts with the courage to be yourself first.