Why I Do This Work (And Who I Do It For)

I didn’t start this business because I had a vision board and a journal full of affirmations.
I started it because I had bills, a baby, no childcare, chronic pain, and no safety net.

I started because the world isn’t built for people like me —
and I was done waiting for it to change.

I’m neurodivergent. I have depression. I live with endometriosis and adenomyosis.
I have five kids.
Every system — healthcare, education, capitalism, coaching — told me I wasn’t built for success.

So I stopped trying to win a game that was rigged.
And I started building something of my own.

The Online Space Almost Broke Me

I entered the online business world like so many others: broke, hopeful, and desperate for a way out.
I found a “coach-not-a-coach” and got dragged through the endless ecosystem of up-sells, funnels, and false promises.
It was cute… until it wasn’t.

I worked like hell, had zero confidence, and everything to prove.
And when it all fell apart — when she stole my shit and I had to ghost it all — I realized something:

I hated the online space.

It didn’t empower me.
It made me feel worse.
It made me feel small, wrong, behind.

I saw launches built on lies. Pricing “strategy” that exploited pain points.
I saw affiliate girlboss cults slapping $2K price tags on Canva templates
and people telling burnt-out service providers to “just raise your rates.”

If you didn’t have money? You didn’t get in the room.
If you couldn’t afford to invest? You didn’t get the transformation.
That f*cked me up. Because I knew the people who needed support the most were being locked out — or worse, used.

Why I Built The Main Stage

This business is a rebellion against everything that made me feel disposable.

I work with peeps who built their businesses out of necessity, not luxury.
The chronically ill. The mentally ill. The neurodivergent. The single parents. The system survivors.
The ones who started because they had no other option.

And what I do is simple, clear, and wildly specific:

I help them realign their pricing — based on their actual capacity, their place in the market, their ICA, and the energy it takes to deliver their work.

I create clarity, capacity, and confidence for people who’ve been overlooked, underpaid, and overwhelmed by bullshit business advice.

They care less about hitting six figures and more about staying out of survival mode.
They’re fueled by coffee, kept up at night by capitalism, and trying to build something that actually feels good.

They want to treat themselves to something nice without guilt.
They want to support their community. They want to be seen, respected, and paid — without having to become someone they’re not.

Before You Go

I do this because I am them.
Because I’ve been priced out of too many rooms.
Because I’ve worked too many launches built on lies.
Because I know what it’s like to have to choose between groceries and scheduling software.

I’m not the softest human, but I’m real. I’m honest. And I take this work seriously.

I’ll never trick you into a sale.
I’ll never tell you to “just manifest it.”
I’ll never shame you for needing to build slow.

But I will help you create a business that finally supports your life.

One offer. One truth. One big f*ck-you to systems that never saw you coming.

Kathleen
xxoo