how money, belonging, trust, status, and capacity shape the way people build, buy, and sell online.
Emotional Economics
Give 'Future You' a calendar they can actually execute.
Knowing your capacity doesn’t mean predicting the future perfectly. It means knowing enough about yourself and the work to make a more educated yes, no, or not-yet decision.
When Did Capacity Become Another Thing We’re Supposed to Maximize?
Online business took a concept that could help us understand our limits and somehow turned it into another resource to optimize. I’m more interested in working with our natural limits instead of feeling guilty about them.

